Why Are Graphics Important In Your Business?
Every business should invest in some professional graphics. Did you know that graphics has been shown to increase conversion rates on sales page and response rates on blog post?
Besides that, it makes your business look more credible and you will be taken more seriously by visitors to your website. Graphics also increase the perceived value of your products so you can charge a higher price for more profits.
Does the pros outweigh the costs of your investment?
If you have a business system set up, chances are you stand more to gain from graphics than not investing.
By now, you know that visual elements are part of a compelling social media strategy. But what happens when you don’t have design software or expertise at your disposal? Free online design tools give those who aren’t experienced designers the power to create visual content for blog posts and social media posts.
These are four of our favorite free tools. Dive in and play!
Canva is a powerful, free graphic design tool that’s perfect for social media design elements. Canva’s templates take guesswork out of appropriate sizes for each social media platform. Canva is great for simple projects that give your social media posts a creative boost.
As with any free tool, the options are limited if you’re creating a large number of graphics or you need them to be highly customized. But it’s an excellent tool for creating Facebook or Pinterest graphics to promote your blog content.
Infographics are powerful and shareable. In a little over two years, infographic search volumes increased over 800 percent. We know infographics get the job done, but not everyone has the design know-how to create them.
Piktochart gives non-designers the ability to create basic infographics without relying on powerful design software like InDesign. Choose from 400 templates, icons and graphics to get your message across.
While nothing can replace the expertise of a designer when it comes to creating a compelling infographic, Piktochart is a solid platform to start learning on if you want to understand what goes into the creation of an infographic.
Keep in mind that these are templates, and templates have limitations.
If you want something 100 percent unique to your organization, start from scratch with the help of a designer who understands the strategy behind creating an effective infographic.
Here’s an example of an infographic created in Piktochart.
PicMonkey is your go-to free online tool if you work with photography in any capacity. Quickly resize, crop and color-correct your photos. It doesn’t have as many templates and free design elements as Canva, but it’s a powerful and quick way to do basic photo editing and design without having to download software.
If you use PicMonkey frequently, upgrade to the premium version for access to more fonts and tools.
Pixlr’s free online image editor allows you to edit your photos with over 600 overlays, effects and borders. It’s available as an application on iOS and Android. It’s popular with Instagram users and photography buffs who haven’t quite leveled up to using pricey photo editing software.
You’ll get the most out of this tool if you enjoy editing photos before you share them, but it isn’t the most powerful option if you’re building shareable graphics.
Keep in mind that free doesn’t mean easy. Don’t get frustrated if you struggle to make the most of these online tools. They’re best-suited to those who have basic design or photography experience.
By: Morgan Albaum Web Design