Hosting a Webinar
You need to choose a webinar hosting vendor that is compatible with several operating systems, is reliable and scalable. Consider vendors experienced in the most up-to-date techniques of polling, chat, application-sharing and recording. Opt-in email lists are provided along with webinar hosting by some vendors.
Some Webinar hosting vendors offer the chance to meet consultants as part of the package. The consultant can train you to conduct successful conferences and attend the webinar to deal with problems if and when they arise. So choose a meeting moderator to assist the speaker(s).
Intercall is a vendor which provides trained moderators.
Host the webinar at least twice. That way you can accommodate all the time zones. Try to avoid Mondays and Fridays, as these are peak days and, as there are many conferences being held, attendance is likely to be low. Also try to start a quarter past the hour. Meeting usually end on the hour, so this allows your participants to relax a little.
Try times like 10:00 a.m. or 2:00 p.m. as most participants are likely to be available at these times. Invite industry experts to participate. Having a big brand partner will stimulate interest and may double or even triple attendance. You can also use sponsorships to expand your audience or defray promotional costs.
Join the conference early and ensure that everything is working. Set up a welcome slide to announce your meeting is about to start. Before it does, provide some information about the technical details. When each speaker begins, have him/her introduce themselves and add a picture and bio.
Don’t stuff too much information on your PowerPoint slides. And try to use other media as well. Include web-demos, flash, animation, etc. to capture your audience’s interest. Make it interactive by including polls at key points.
During registration, ask qualifying questions which allows you to gain insight about your audience. Tailor your presentation to suit the needs of the particular audience. Afterwards, ask them follow-up questions. The answers to these can provide necessary information to your sales people.
Create a library of your past conferences for your existing and potential customers. Recorded webinars and Q/A sessions can help you train new recruits and review customer input before launching a new product or before strategy sessions.
Send follow-up emails to the participants and review all feed back gathered from them record the webinar and post it for future consultation.
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