2. Good Implementation
Old adage says it all, “action speaks louder than words”. This easily translates to
the difficulty one has to undergo during the execution of his or her email
marketing efforts. It’s a good thing that various methods, often low-cost, abound
to hasten and facilitate the building up of one’s opt-in database.
Tracking your email marketing results can pose great hardship, too. Technology
and relevant sources should be employed in making this aspect of your
marketing a lot manageable. Your high traffic groups of opt-ins with the greatest
result should be taken noted of.
The following are the most widely used methods to leverage channels without
*1. Make use of websites.
It is an excellent tool for data collation and providing you with relevant info
regarding your email offers. Use forms that solicit your visitor’s email address and
*2. Make use of print ads, brochures, TV, radio and direct mail.
These are the more popular ways of marketing aiming to lead traffic to one’s site.
You may want to ask for signups for email services. Make your website more
visible through these media. Offering free electronic newsletters and or rewards
program can do well in making it easy to win the nod of your audiences, too.
*3. Maximize your sales force.
Customer service associates can help a lot in making you benefit more from your
email correspondence. Sales people with proper education on how to aid you in
this endeavor can very well contribute to higher ROI. Techniques like offering
account updates and special programs through email can easily land you those
lists of valuable visitors.
*4. Don’t make your point of sale pointless.
Forms for signup located at cash registers and other high-traffic and highly visible
spots can be very excellent venues for your business to collect email addresses.
Notification of upcoming sales through their email addresses and names can
coax them to supply you with the information you need.
*5. Conferences or trade shows can work, too.
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