50 List Building Techniques (11-20)
11) Facebook fanpage
Create a facebook fanpage and set up a profile with relevant information about your business.
Add links to your list and freebies and also consider simple discounts, giveaways or coupons for
your selected products when users “like” your facebook fanpage.
12) Pop Up Windows
Pop up windows are still effective to get subscribers, especially in niche markets. Exit popups
works well because when someone leaves a page on your website they get a popup window
asking them to subscribe to your newsletter.
13) Cross Promotion
Get to know owners of other blogs or websites in your niche so that you can partner with them
to do some cross promoting of products. You can promote their products in your mailings in
exchange for promotion of your newsletter in theirs. There are also paid options where you pay
a small fee to an external mailing list to send a mail shot advertising your own list. Leverage an
established list to promote your own.
14) Banner advertising
Banner advertising can help you in list building. Submit your banner to some banner networks
and purchase a rotating banner slot on various sites.
15) Use Name Squeeze Pages
A name squeeze page is a simple subscribe form that then leads them to either a free report or
a sales letter.
16) Create videos
Create video content to promote your site. For instance, creating a series of instructional videos
and offering them as content for newsletter subscribers is a good way to pull in more sign ups
to your list.
17) Buy Leads With Co-Registration
This is about buying subscribers from a 3rd party service. Co-registration works this way: After
completing a subscription form or upon leaving a website, visitors are invited to subscribe to
one or more e-zines. If yours is listed among these and the site gets a substantial amount of
traffic, you’ll begin to receive a number of subscriptions.
18) Host teleseminars/webinars
Teleseminars and webinars are conference calls you can conduct to discuss your area of
expertise. For list building, during the call and at the end of the call, make explicit mentions for
people to join your mailing list (and explain how it is even free to start with).
19) Write Free Articles
Create a free e course and plug it into an autoresponder. After which, write an article and let
the readers know there is this great E-course for free they can sign up for. Then, provide the
autoresponder link and explain how to sign up.
20) Limit Promotional Content in Your Emails
Once people opt in to your list, it is crucial for you to strike a good balance between genuine
information that is valuable for your readers and information that promotes products or services.
This is because it determines whether they will stay in your list or not. If you are
always promoting your products and not providing any other value in your newsletter, people
will be pretty turned off and possibly unsubscribe to your list.
Continued in tomorrows post…